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This web site states the following, "Your Italian mall for Murano glass Chandeliers and more Venetian Products." We noticed that the web site stated " Murano glass chandelier from Venice." It also said " Murano glass chandelier Il Supermarket, your italian mall for Murano glass chandelier, mirrors, sconces and more. You want to buy a real Murano glass chandelier? Looking for a fair price, a factory price? Would you the most complete and wide range of chandeliers so you can choose the one that suits for your home, for your restaurant or for your hotel? Murano glass chandelier Secolo." The header had Murano glass chandelier as the highest ranking optimized keyword. It is followed by Murano glass chandeliers, Murano chandelier, and Murano chandeliers which isn't as ranked as highly as Murano glass chandelier. The next words ilsupermarket.com uses is Venice chandelier. Venetian chandeliers was included and will not be understood by web engines.